In 2019 Doug Brady joined Ligentia as Chief Technology Officer. Based in the brand-new, world-leading technology research, talent and innovation centre: Nexus in Leeds, Doug is busy building the team that is set to take tech in our industry to the next level. We caught up with Doug, to discuss his role and to understand how plans are unfolding.
Why did the Global Director of Technology role at Ligentia appeal to you?
My passion is creating technology that directly drives tangible business benefit. It was my focus in my previous role at Direct Line Insurance, where we used robotic process automation to take onerous work out of operating processes to achieve efficiency, cost savings and free up resources to focus on value creation. My initial thoughts were that Supply Chain and Logistics offers huge opportunities for similar transformation and that Ligentia, with a strong track record of investment in proprietary technology and a genuine appetite for innovation, were perfectly positioned to lead the industry. This is a sector that has been slow to fully adopt the full potential of technology to achieve operational and strategic transformation – but for me there are clearly big competitive advantages to be won. So my role and focus is to put Ligentia right at the front of that transformation.
What are the plans for the team at Nexus?
From a tech perspective, my role offers a greenfield opportunity. I’m building a team from the ground up – but we couldn’t be in a better place to do the development. Nexus is an outstanding facility and Leeds is a great location for top-class tech talent, so I’m running a three month recruitment program to assemble a full development team who can apply themselves to our challenge with rigor and attention to detail. But beyond that I’m looking for people who are lateral thinkers…people who are prepared to break the rules to create outstanding solutions. These are people that are going to hit the ground running, so that in 2020 Ligentia’s in-house team at Nexus will be leading the charge on technology transformation for our business and our industry.
Where is your first focus on the journey ahead?
We will be running two workstreams in tandem. The first is to deliver high-impact improvement in Ligentia’s operational technology. We’re building from an excellent foundation, with the cornerstones in place – but our focus will be on driving big business benefits, by ensuring all our tech is integrated, harmonised and providing genuine support to people within the business. The goal is to free-up our talented teams to focus on the most interesting and challenging parts of their roles – the parts that most significantly add value for the customer. The second workstream is enabled by the first, by freeing up resource and enhancing profitability through automation and efficiency, we’ll be looking to capitalise on the potential of our core customer technology to create scalable technology that empowers next generation freight customers.
How do you feel about the opportunities technology will create for the business and its customers?
Ligentia already has outstanding IP in technology. My job is to make sure we leverage that IP to serve our current customers better and create unbeatable propositions for more customers to join the movement and work with our talented teams. It’s an ambitious plan and roadmap – but I know that Ligentia has the passion, vision and commitment to make our vision a reality – so I’m feeling confident about the opportunities ahead.